Strong communication with guests is one of the hallmarks of a successful hotel. Being able to effectively speak to your guests in both verbal and nonverbal ways can make the experience better for everyone involved, and hotel signage is one of the most useful methods of communication for hotels – it uniquely bridges function with design and can elevate the guest experience beyond the norm.
From good, to better, to best – here’s a breakdown of Front Desk Supply’s hotel signage suggestions.
Good: Plastic With Simple Colors
If you’re looking for a more budget-conscious signage option, simple is often the best way to go. From hanging door signs to larger standing tent or L-shaped signs, keeping things simple with 1-4 colors and more standardized fonts and designs can help you effectively communicate your hotel’s policies without breaking the bank. You can also choose between paper and plastic options at this level to offer further price flexibility. The sign below is a great example of a visually appealing, effective sign that fits within most hotel’s budgets.
Better: Custom Shapes, Textures, and Varnishes
If you have budgetary flexibility and are looking to elevate your hotel signage to deliver a stronger branded guest experience, opting for custom shapes, textures and varnishes can be a great way to do so. Choosing a unique shape for your signage will help catch the eyes of your guests in both public and private areas, while textures and varnishes will encourage visitors to pick up or touch your signs and truly start reading them. Spot UV is a popular choice for this level of customization, incorporating both matte and glossy elements into the sign for a contrasting look. The example above chose a soft touch laminate and spot varnish to accomplish exactly that. For a one-time die fee, your custom shape can then be used to be truly unique!
Best: Alternate Materials
To take your hotel signage game to the next level, customizing with alternate materials is one of the best ways to enhance your hotel’s branding and create a memorable experience for your guests. Some of our clients have taken on flag or wooden signage like the items above, but any creative materials you can think of that fit your branding can help your hotel stand out. The sky's the limit when it comes to alternate materials!
Regardless of your budget, Front Desk Supply has the solution for you. Many of the elements above are available on our key folder offerings, and ordering in larger quantities helps bring down the price.
Front Desk Supply is committed to helping you give the best guest experience possible into the new year and beyond. Having fully stocked supplies in place, including signage and PPE, is vital to ensure your hotel functions safely and efficiently from check-in to check-out.
Unsure about how to help your hotel continue functioning successfully during these changing times? Download our Free Hotel Checklist. This list provides your hotel with information on how to keep your doors open safely and successfully.
Many of the items on our hotel checklist are available for purchase on our new website.
Want to learn how to make your guests' stay more memorable and your hotel more profitable?
Download our free hotel design and branding guide.